The answers to these four questions offer an overview of what the competition section of your business plan should achieve.

What is a competitor?

A competitor can be described as a good or service which makes your product or service of lesser value to a customer or business that uses both. The most direct opponents target exactly the same precise client group, using comparable marketing channels and procedures. More indirect opponents may function slightly different needs but nevertheless pose an option for clients between using their products or services and yours.

How can I study the competitors?

Ideally, you need to patronize your opponents to acquire firsthand info regarding their service or product. Additionally, reach out to current and previous customers to find out about why they made their decision, and the way in which they identify the organization’s strengths and weaknesses. Taking a look at the organization’s site, advertisements, and physical location are all essential search components, but these are not sufficient to locate the depth of info this section demanded.

What kind of information should I include? 

Provide standard information regarding the competitor’s standing. For instance, you need to know the organization’s size, age, earnings, and reviews in the market or marketplace. You also have to detail the weaknesses and strength of the competition relative to your product and service offering. Finally, you need to gather information about the particular products they provide, how they advertise, particular successes or failures they have had, and also the essence of their business.

What if I do not have competition?

Everybody has a competition! If clients are not currently purchasing any item or paying for any service to fulfill the requirement, it has to be because they have been using a completely free alternative or do not view it as a necessity worthy of spending cash on. Should they have been happy with a completely free alternative up to now, you need to combat the contest of this status quo. Nevertheless, this will not frequently be the case. When you look hard enough you will discover different companies trying to serve the exact same client demand. If you provide no competition on your company’s business plan, you are sending the message to readers that there is probably just a tiny market for your goods and services.

Author Details
Ishan Jetley is the founder and managing director of Go Business Plans. Ishan has helped fund more than 400 businesses. He has helped businesses raise $150 million in business working capital, inventory and commercial property loans.